LIV CEO speaks: TV ratings, PGA Tour arms race, and how 'change' looks

LIV CEO Scott O'Neil is 11 months into a tenure predicated on change. How does that look? And what is LIV's progress? He speaks.

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'Perfectly legal': Major champ's clever use of new rule leads to watery birdie

Wyndham Clark raised eyebrows when he took practice swings in a watery penalty area, but his clever use of a new rule led to an epic birdie.

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XXIO 14 pushes lightweight tech, first adjustable driver

XXIO is releasing their latest ultralight club line, XXIO 14, featuring new, faster faces and the brand's first adjustable driver.

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Hideki Matsuyama's clubs: Inside his Hero World Challenge-winning setup

Hideki Matusyama won the Hero World Challenge on Sunday in a playoff. Take a closer look at the clubs he used to do it.

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Tour Confidential: Tiger Woods takeaways, future PGA Tour schedule logistics

We discuss Tiger Woods' first public comments in months, the potential for a new PGA Tour schedule, Rory McIlroy's major prospects and more.

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‘I was 4 under when I woke up’: Europe dusts U.S. in another team event  

The final day of the Skechers World Champions Cup was shaping up to be a tense battle. Europe made sure it wasn’t.

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Hideki Matsuyama accepts Tiger's challenge, win's Tiger event

Tiger Woods challenged Hideki Matsuyama on Sunday at the Hero. Here's how Hideki won — and who else won the week, too.

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Whats more important to a golf shaft — materials or processes?

On GOLF's Fully Equipped, Aretera's Chris Elson and Alex Dee explain whether materials or processes are more important to a shaft.

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Oops! Pro's club fumble results in unusual penalty

Ryo Hitsasune's difficult Sunday at the Australian Open turned even harder after fumbling his club from off the side of the 8th green.

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2025 Hero World Challenge purse: Payout info, winner’s share

Here's the total purse, payout breakdown and winner's share for the 2025 Hero World Challenge at Albany Golf Course.

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